Microsoft (MSFT) announced that Halo: Reach has generated more than $200 million in sales in the United States and Europe in the first day of availability. The company stated that Halo: Reach is the biggest game release that Microsoft has ever launched, already surpassing every game, movie, and entertainment launch this year. The company also stated that the number of people who played Halo: Reach on Xbox Live had topped that of the previous title of the series, Halo 3.
Microsoft reached $300 million in the first week of sales of Halo 3, compared to $200 Million in one day of their latest version of Halo: Reach.
Microsoft also stated that the company is targeting selling more than three million units of Kinect* in the first two months of availability after its November 4th launch.
At a TGS 2010, the Tokyo Game Show event, Microsoft released that Kinect will contribute to the company’s “biggest holiday ever.”
Kinect brings games and entertainment to life in extraordinary new ways – no controller required. Easy to use and instantly fun, Kinect gets everyone off the couch. Based around a webcam-style add-on peripheral for the Xbox 360 console, it enables users to control and interact with the Xbox 360 without the need to touch a game controller through a natural user interface using gestures, spoken commands, or presented objects and images. The project is aimed at broadening the Xbox 360’s audience beyond its typical gamer base.
It will compete with the Wii Remote with Wii MotionPlus and PlayStation Move motion control systems for the Wii and PlayStation 3 home consoles, respectively.
I am encouraged by this successful launch of Halo: Reach. Microsoft is hitting its best margins on Xbox game software. Additionally, Kinect likely will lead to new uses by new groups of Xbox gaming. I am still holding my maximum investment goal for MSFT.